I came up with the concept for this fictitious brand with the intention of portraying some of my “digital doodles” in a more relatable way. I wanted Friendly Flora to represent clothing items I would like to see in real life and something I would be excited to wear and use.
Some of the branding standards as well as a moodboard I created and took inspiration from while creating the artwork for this brand.
All products are made to be long lasting, comforting, and versatile.
All packaging is intended to be 100% recyclable. Shipping materials are sustainably sourced to ensure the shipping processing is as low waste as possible.
